The Serve

Volley Expands Distribution to Massachusetts

Thu, May 06, 2021



Volley, the awarding winning tequila seltzer made with just three clean ingredients: 100% blue agave tequila, sparkling water, and organic juice, announces today that it has appointed M.S. Walker to service the Massachusetts market. Volley plans to roll out in several new markets across the United States within the coming months. 

“We’re so thrilled to be expanding the distribution of Volley across these three states. Massachusetts is an important market for us as we have developed a very loyal fanbase throughout the East Coast and are so excited to now service those markets with on-the-ground availability,” said Co-Founder Camila Soriano. “We crafted Volley, to not only to be a flavorful, convenient tequila seltzer but also as a reminder to consumers that a canned cocktail should be as real as any cocktail you mix up at home. Volley is as real as it gets and we cannot wait for both our new and existing consumers in Massachusetts and Rhode Island to experience it!” 

As the first hard seltzer of its kind crafted with only three clean ingredients and zero additives, Volley launched in July 2020, stirring up the booming ready-to-drink category. Following immense success and local buzz in New York, New Jersey, Connecticut and many Southeastern markets, Volley’s founders, a husband and wife duo, Christopher Wirth and Camila Soriano knew it was time to expand into Massachusetts and Rhode Island. 

Volley is made with 100% blue agave tequila from the highlands of Jalisco, avoiding the harmful additives of “mixto” tequila and other malt liquors. Mixed with 100% organic fruit juice never from concentrate, Volley is available in four classic flavors: Zesty Lime, Spicy Ginger, Sharp Grapefruit and Tropical Mango. Enjoy Volley chilled from the can or on the rocks, and don’t forget to flip the can before serving to activate the real, organic juice that has settled at the bottom! 

“As the RTD segment continues to explode, we are very excited to bring Volley into our portfolio,” says Bill Livingstone, Senior VP of M.S. Walker. “We are looking forward to getting Volley’s line of 100% blue agave-based seltzers into the hands of consumers as we head into the summer drinking season.” 

Volley is now available in New York, New Jersey, Georgia, Florida, Tennessee, Kentucky, Massachusetts and Rhode Island markets at a suggested retail price of $14.99 for a four can variety-pack or single flavor four-pack, or individually at $3.75 per 355ml can.