The Serve

The Hygiene Foil Revolution: Volley Tequila Seltzer Takes the Lead as the Clean RTD

Fri, Feb 09, 2024


In the world of canned beverages, innovation is a key driver for success. Recently, a game-changer has emerged in the form of Volley Tequila Seltzer, boasting a unique hygiene foil on the top of the can reminiscent of the one once found on San Pellegrino cans. This feature sets Volley apart in terms of both hygiene and consumer experience, resurrecting a beloved but discarded concept that San Pellegrino had to let go due to cost concerns.

The Return of Hygiene Foil:
Remember the days when popping open a can of San Pellegrino felt like unwrapping a treasure? The thin, protective hygiene foil on the can’s opening not only ensured the drink inside remained pristine but also added a touch of elegance to the experience. Unfortunately, as production costs became a significant factor, San Pellegrino made the tough decision to eliminate this foil, leaving many consumers yearning for that extra layer of assurance.

Volley Tequila Seltzer’s Innovation:
Enter Volley Tequila Seltzer, a brand that recognized the importance of hygiene and the value it adds to the consumer’s enjoyment. In a bold move, Volley brought back the hygiene foil, making it the only can on the market with this distinctive feature. The company’s commitment to prioritizing hygiene and ingredient quality to enhance the drinking experience has rekindled the magic of unwrapping a can, transforming it into an event rather than a mundane act.

The Importance of Hygiene:
In a world increasingly conscious of health and safety, the hygiene foil on Volley Tequila Seltzer cans is more than just a nostalgic nod. It serves a crucial purpose by acting as a barrier between the consumer and the can’s opening, protecting the beverage from potential contaminants. This added layer of security resonates with consumers who prioritize cleanliness and seek products that go the extra mile to ensure their well-being.

Consumer Response:
Volley Tequila Seltzer’s decision to reintroduce the hygiene foil has not gone unnoticed. Social media is abuzz with enthusiastic posts from consumers celebrating the return of this long-lost feature. Many have expressed their appreciation for the brand’s dedication to quality and hygiene, with some even drawing comparisons to the iconic San Pellegrino days. The brand is currently a top performing brand within Whole Foods and expanding to Albertsons and Total Wine.

In a market flooded with choices, Volley Tequila Seltzer has managed to carve a niche for itself by reviving the hygiene foil concept and using it to position itself as the ‘clean’ option (literally!) that was once synonymous with premium beverage experiences. As consumers become increasingly discerning, this innovative move not only sets Volley apart but also redefines expectations for the entire industry. The can is no longer just a vessel; it’s an experience, and Volley Tequila Seltzer has proven that sometimes, bringing back a touch of the past can lead to a brighter, cleaner, and more enjoyable future.