The Serve

Celebrating Women's History Month: The Empowering Journeys of Alex Morgan and Camila Soriano

Fri, Mar 01, 2024


As Women's History Month unfolds, we have the privilege to delve into the transformative journeys of two remarkable women who are reshaping their respective industries with their unwavering dedication and innovative spirit. From the soccer field to the beverage industry, Alex Morgan and Camila Soriano exemplify the transformative power of passion, perseverance, and purpose-driven leadership. Let's explore their impactful stories and collaborative efforts to drive positive change.

Alex Morgan


Championing Women's Soccer On and Off the Field
Alex Morgan's journey from aspiring athlete to global soccer icon is a testament to her unparalleled talent, resilience, and commitment to excellence. Born on July 2, 1989, in San Dimas, California, Morgan's passion for soccer ignited at a young age, propelling her towards a remarkable career filled with groundbreaking achievements.

Morgan's rise to prominence began during her college years at the University of California, Berkeley, where she showcased her exceptional skills as a member of the California Golden Bears. Her stellar performances caught the attention of professional scouts, leading to her selection as the first overall pick in the 2011 WPS Draft by the Western New York Flash.

Internationally, Morgan made an immediate impact as the youngest player on the United States Women's National Team (USWNT) during the 2011 FIFA Women's World Cup. Since then, she has played a pivotal role in securing prestigious titles, including FIFA Women's World Cup championships in 2015 and 2019, as well as Olympic gold medals in 2012 and 2020.

Milestones and Contributions
Throughout her illustrious career spanning from 2011 to 2024, Alex Morgan has consistently been a pivotal player for the USWNT, demonstrating her exceptional talent and leadership on the international stage. From her early years with the U-20 team to her stellar performances in major tournaments like the FIFA Women's World Cup and the Olympics, Morgan has continuously excelled, scoring crucial goals and contributing to her team's success. Despite facing challenges such as injuries and maternity leave, Morgan's dedication and skill remained unwavering, earning her recognition as one of the top players in CONCACAF and numerous awards, including U.S. Soccer's Female Player of the Year.


Off-the-Field Contributions
Beyond her athletic achievements, Morgan is dedicated to making a difference off the field. She co-founded the Alex Morgan Soccer Academy, aiming to empower young athletes and instill confidence through soccer. Additionally, Morgan's collaboration with Simon & Schuster resulted in the creation of "The Kicks" book series, inspiring young readers to pursue their passions.

In 2019, Morgan launched the Alex Morgan Foundation, dedicated to providing opportunities for girls in sports and promoting gender equality both on and off the field. The foundation's mission is to empower the next generation of female athletes through educational programs, mentorship initiatives, and community outreach. By advocating for equal access to sports and leadership opportunities, the Alex Morgan Foundation aims to create a more inclusive and equitable society for girls and women worldwide.

Camila Soriano


Redefining Transparency and Impact in the Beverage Industry
While Alex Morgan's journey exemplifies excellence in sports, Camila Soriano's entrepreneurial spirit and commitment to transparency are reshaping the beverage industry. Inspired by a revelation about the lack of transparency in beverage ingredients, Soriano embarked on a mission to offer consumers a cleaner, healthier alternative.

Soriano's journey began with the co-founding of Volley, the first-ever clean tequila seltzer, a brand committed to providing consumers with refreshing beverages crafted with 100% blue agave tequila, organic juice, and sparkling water.
After realizing that “natural flavors” listed on almost every food and drink label were filled with up to 100 mystery ingredients, Camila and her husband set out on a journey to create the first tequila seltzer made with only three clean ingredients: 100% blue agave tequila, sparkling water, and organic juice.

Volley’s mission is to pioneer The Clean Drinking Movement™ by creating the first RTD made with only 3 real ingredients; and by leaving the outdoors better than we found them through our partnership with Leave No Trace.


Navigating Challenges with Resilience and Innovation
Soriano's path to success has been marked by resilience, creativity, and a relentless pursuit of excellence. Despite facing challenges such as the COVID-19 pandemic disrupting traditional marketing strategies, she and her team pivoted strategically to adapt to changing market dynamics and consumer preferences.

Through perseverance and a willingness to learn from mistakes, Soriano has cultivated a brand that resonates with individuals seeking authenticity and quality in their beverages. By prioritizing ingredient transparency, ethical sourcing, and community engagement, Soriano is driving meaningful change and inspiring others to reimagine the possibilities within the beverage industry.


A Collaborative Vision for Change
As pioneers in their respective fields, Alex Morgan and Camila Soriano share a common commitment to driving positive change and empowering others to reach their full potential. Together, they represent the transformative power of collaboration, diversity, and inclusivity in driving meaningful change across industries.


Honoring Trailblazers and Inspiring Change
As we celebrate Women's History Month, let us honor the remarkable contributions of Alex Morgan, Camila Soriano, and countless other women who are breaking barriers, challenging norms, and shaping a more equitable and inclusive future for all. Together, we can build a world where every voice is heard, every dream is within reach, and every opportunity is shared.